Jump point : how network culture is revolutionizing business
"Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines: the implications of collaborative behavior on the global market; the human drive behind the "agency" impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites; how to act on and react to real-time external events; the pitfalls of "response latency," and why too much information can kill a company; and how to create a "virion," or market-making product, by tapping the power of person-to-person viral dynamics."--Jacket
Print Book, English, ©2008
McGraw-Hill, New York, ©2008