Type & image : the language of graphic design
"What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue thier work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that contribute to form a design--signs, symbols, words, pictures, and supporting forms--are analyzed and explained. How graphics function as language and the innovative ways that designers combine words and pictures are discussed.... After defining design as a problem-solving process, a model for this process is developed and illustrated by actual case histories."--from book jacket
Print Book, English, ©1989
Van Nostrand Reinhold, New York, ©1989