Front cover image for Positioning, "Positioning"-- : what top ad executives have to say-- : Greenland, Springer, Abrams react to Ries/Trout

Positioning, "Positioning"-- : what top ad executives have to say-- : Greenland, Springer, Abrams react to Ries/Trout


Print Book, English, ©1972
Crain Communications, Chicago, ©1972