Rubies in the orchard : how to uncover the hidden gems in your business
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them
Print Book, English, ©2009
1st ed
Doubleday, New York, ©2009