Front cover image for The king of Madison Avenue : David Ogilvy and the making of modern advertising

The king of Madison Avenue : David Ogilvy and the making of modern advertising

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals

Print Book, English, 2009
Palgrave Macmillan, New York, 2009