Collision : GM, Toyota, Volkswagen and the race to own the 21st century
No enterprise is more important to the world economy than the auto industry, and in the U.S., Japan, and Germany, three auto companies are so dominant that their products have become synonymous with their home nations: General Motors, Toyota, and Volkswagen. Yet each of these three companies faces a profoundly uncertain future. Their very success - their size, their scope, their highly institutionalized ways - threatens them in this new age of an interconnected global
Print Book, English, ©1993
Currency Doubleday, New York, ©1993