The making of Harcourt General : a history of growth through diversification, 1922-1992
The Making of Harcourt General describes the transformation of a small movie-theater proprietorship, formed in the early days of the industry, into a major diversified firm with businesses in publishing (Harcourt Brace), retailing (Neiman Marcus), and insurance as well as theaters (General Cinema). As Mid-West Drive-In Theatres, Inc., the company was a pioneer in its industry, first with family-oriented drive-ins and later with shopping-center theaters
Print Book, English, ©1994
Harvard Business School Press, Boston, Mass., ©1994