Socialnomics : how social media transforms the way we live and do business
Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.--[book jacket]
Print Book, English, 2009
Wiley, Hoboken, N.J., 2009