The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises
Print Book, English, ©1995
1st ed
Little, Brown, Boston, ©1995