Creating & delivering your value proposition : managing customer experience for profit
"Creating and Delivering your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers through a step-by-step guide, how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners."--Publisher description
Print Book, English, 2009
Kogan Page, London, 2009