Wise up to teens : insights into marketing and advertising to teenagers
Peter Zollo has put his years of experience as a researcher and marketing consultant into "Wise Up to Teens", an exciting book that shows you how to tap successfully into the teen market. "Wise Up to Teens" is the first book to guide marketers through the often confusing but ultimately profitable world of teen consumers. It gives you an in-depth look at the size of the teen market, where teens get their money, how and why they spend it, what they think about themselves around the world around them, and much more. "Wise Up to Teens" also gives you an understanding of teens' unique attitudes, values, and social concerns, which are crucial to developing products and marketing strategies that teens respect and respond to. Finally, Mr. Zollo demonstrates proven, hands-on techniques that you can use to research and advertise to teens. -- From publisher's description
Print Book, English, ©1995
New Strategist Publications, Inc., Ithaca, N.Y., ©1995