Front cover image for Apple : the inside story of intrigue, egomania, and business blunders

Apple : the inside story of intrigue, egomania, and business blunders

Chronicles the history of Apple Computer, from its founding by Steve Jobs and Steve Wozniak in 1976, through the divisive internal conflicts over the Apple II and the Macintosh, to the rapid changes in CEOs, mismanagement, and missed opportunities of the 1990s

Print Book, English, ©1997
1st ed
Times Business/Random House, New York, ©1997