How to manage your global reputation : a guide to the dynamics of international public relations
"In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company."--Jacket
Print Book, English, ©1998
New York University Press, Washington Square, New York, ©1998