Value-driven intellectual capital : how to convert intangible corporate assets into market value
"Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets - what they are and how to convert them into cash or strategic position. Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets - where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. It is a blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share."
Print Book, English, ©2000
Wiley, New York, ©2000