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WorldCat.org

本书研究民国时期的商业广告活动, 分八章:民国时期的历史与广告文化概述;民国时期的广告名人;民国时期的招贴广告;民国时期的商标广告;民国时期的报刊广告;广播广告;民国时期的戶外广告;民国时期的广告公司, 广告管理, 广告学研究和广告学教育

民国时期商业广告研究