Quick response : managing the supply chain to meet consumer demand

Authors:Bob Lowson, Russell King, Alan Hunter

Summary:"This book will provide informed reading for senior managers of public and private sector organizations, particularly those in an FMCG environment, including specialists in strategic management, manufacturing and operations, marketing, project management and supply chain management and logistics; managers and proprietors of Small and Medium sized Enterprises (SMEs), particularly those charged with supplying retailers in the FMCG sector; academics and students of business and organizational theory including MBA and graduate courses in strategic management, operations, Operations Research, Industrial Engineering and logistics; business and systems analysts; and general management and logistics consultants."--Jacket