Risk communication : a mental models approach
"People today must take decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some of the issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts hoping to serve the public by providing information about risks
Print Book, English, 2002
Cambridge University Press, Cambridge, 2002