The strategy and tactics of pricing : a guide to growing more profitably
"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets." -- Amazon.com
Print Book, English, 2011
5th edition
Prentice Hall, Boston, 2011