Stronger than dirt : a cultural history of advertising personal hygiene in America, 1875-1940
Juliann Sivulka (Author)
Sivulka (journalism and mass communications, U. of South Carolina) explores what advertisements for packaged soap and related products reveal about changes in beliefs and values of society during the period; the visible expressions of those beliefs and values, what ritual of cleanliness were portrayed as socially necessary, and what types of advertising conventions developed as reliably successful. Annotation copyrighted by Book News, Inc., Portland, OR
Print Book, English, 2001
Humanity Books, Amherst, New York, 2001