The sign of the burger : McDonald's and the culture of power
Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. [back cover]
Print Book, English, 2002
Temple University Press, Philadelphia, 2002