The Weather Channel : the improbable rise of a media phenomenon
"Twenty years ago, who'd have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? That a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help save them?" "This is the story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail
Print Book, English, 2002
Harvard Business School Press, Boston, Mass., 2002