The Advertising age encyclopedia of advertising
John McDonough (Editor), Karen Egolf (Editor), Museum of Broadcast Communications
"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004
Print Book, English, 2003
Fitzroy Dearborn, an imprint of Taylor & Francis Group, New York, 2003