Understanding global cultures : metaphorical journeys through 28 nations, clusters of nations, and continents
This third edition expands on an investigation of cultural metaphors in various countries, continents, and nations. Cultural traditions are presented from nations such as: Singapore, France, Canada, and China. Cultures are grouped by type that Gannon defines as: torn, equality matching, market pricing, cleft, and authority ranking. Cultural metaphors in Africa and Australia are also included
Print Book, English, ©2004
3rd ed
Sage Publications, Thousand Oaks, Calif., ©2004