Front cover image for The soap opera paradigm : television programming and corporate priorities

The soap opera paradigm : television programming and corporate priorities

'The Soap Opera Paradigm' is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most programme genres, from prime time soap operas to reality shows to the nightly news, coverage of political campaigns, & sports programming

Print Book, English, ©2004
Rowman & Littlefield Publishers, Lanham, Md., ©2004