Front cover image for On the ball : what you can learn about business from America's sports business leaders

On the ball : what you can learn about business from America's sports business leaders

Explores how traditional business practices have been applied in the sports industry, explains how those practices have helped turn the sports industry into a multi-billion-dolar business, and reveals how business can adapt principles from the sports industry into their own companies

eBook, English, ©2003
Prentice Hall PTR, Upper Saddle River, NJ, ©2003