Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives
"Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate." From the bookjacket
Print Book, English, 2004
Chelsea Green Pub. Co., White River Junction, Vt., 2004