Synthetic worlds : the business and culture of online games
"In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for both business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers - outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games."--Jacket
Print Book, English, ©2005
University of Chicago Press, Chicago, ©2005