Metaphor in culture : universality and variation
"In this book, Zoltan Kovecses proposes a new theory of metaphor variation. First, he identifies the major dimensions of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects, of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth, Professor Kovecses addresses the issue of the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation."--Jacket
eBook, English, 2005
Cambridge University Press, Cambridge, UK, 2005