Front cover image for Heuristics : the foundations of adaptive behavior

Heuristics : the foundations of adaptive behavior

How do people make decisions when time is limited, information unreliable, and the future uncertain? This book tells how based on the work of Herbert Simon, the Adaptive Behavior and Cognition (ABC) Group has developed a research programme on simple heuristics, also known as fast and frugal heuristics

Print Book, English, ©2011
Oxford University Press, Oxford, ©2011