Billy, Alfred, and General Motors : the story of two unique men, a legendary company, and a remarkable time in American history
"The two men could not have been more different. One was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. The other was the educated intellectual, an expert in business strategy and management, master of all things organizational. And yet the impact of this odd couple on the industrial and societal landscapes of the early twentieth century is equaled only by the indelible legacy of their improbable partnership." "Billy Durant and Alfred Sloan built perhaps the most successful enterprise in U.S. history, General Motors. With GM's ascent grew an industry whose product has come to symbolize the very essence of modernity throughout the world. Billy, Alfred, and General Motors is the tale not just of its title characters, but also of the formative decades of twentieth-century America, through two world wars and sea changes in nearly every facet of daily life, from business and industry to politics and culture."
Print Book, English, ©2006
AMACOM, New York, ©2006