Front cover image for Scripted affects, branded selves : television, subjectivity, and capitalism in 1990s Japan

Scripted affects, branded selves : television, subjectivity, and capitalism in 1990s Japan

Focused on a highly popular Japanese TV genre (the "trendy drama"), Lukacs offers an ethnography of the Japanese TV industry and Japanese consumer culture that shows how these entities were transformed in the 1990s and into the present

eBook, English, 2010
Duke University Press, Durham, NC, 2010