Playing to wiin : Nintendo and the video game industry's greatest comeback
"Nintendo's award-winning home console -- the Wii -- changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nontendo shocked them all. ... How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world's most fiercely competitive industries? ... [This book] ... details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software. All these factors combined to expand the gaming population and drive Nintendo to the top of its industry."--Jacket
Print Book, English, 2011
Wiley (Asia), Singapore, 2011