In search of stupidity : over 20 years of high-tech marketing disasters
"In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters is the indispensable book for anyone who wishes to understand what companies do to fail, what they can do to avoid committing yesterday's mistakes yet again, and who desperately desires to never ever see their company profiled in a sequel."--Jacket
Print Book, English, ©2006
2nd ed
Apress ; Distributed to the Book trade worldwide by Springer-Verlag, Berkeley, CA, New York, ©2006