The creative enterprise : managing innovative organizations and people
In three volumes, this set brings together 31 chapters by academics and practitioners in management, technology, business, and organizational psychology from the US and Europe who discuss how to be innovative and design organizations and management infrastructures to enhance creativity. The volumes, which combine the viewpoints of large companies and small start-ups, each take a different perspective: strategy in the first, followed by creativity at individual and team levels, and execution. Topics include environment, social innovation, historical background, how to use the creative potential of people, organizational culture, the process of innovation, cross-national interaction, organization, discipline, and intellectual property. Specific examples relate to the Silicon Valley, Honda, start-up companies, and others. Davila is a faculty member at IESE Business School, U. of Navarra, Spain, and Stanford U. Epstein is a professor of management at Rice U., and Shelton is affiliated with a management consulting company
Print Book, English, 2007
Praeger, Westport, CT., 2007