Front cover image for Lexus : the relentless pursuit : the secret history of Toyota Motor's quest to conquer the global luxury car market

Lexus : the relentless pursuit : the secret history of Toyota Motor's quest to conquer the global luxury car market

The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut. Shin Sano, CEO, Sano Research, Assistant Research Professor, Illinois Institute of Technology's Institute of Design

Print Book, English, 2011
Rev. ed
John Wiley & Sons (Asia), Singapore, 2011