Landing page optimization : the definitive guide to testing and tuning for conversions
Tim Ash (Author), Rich Page (Author), Maura Ginty (Author)
"Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Features fully updated information and case studies on landing page optimization; shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes; provides a step-by-step implementation plan and advice on getting support and resources
Print Book, English, 2012
John Wiley & Sons, Inc., Indianapolis, Indiana, 2012