This is service design thinking : basics - tools - cases
Marc Stickdorn (Author), Jakob Schneider (Author)
"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover
Print Book, English, 2011
WILEY, Hoboken, New Jersey, 2011