Finding Betty Crocker : the secret life of America's first lady of food
While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a 'friend to homemakers' for the Washburn Crosby Company in Minneapolis, her purpose was to answer consumer mail. 'She' was actually the women of the Home Service Department who signed Betty's name
Print Book, English, 2007
1st University of Minnesota Press ed
University of Minnesota Press, Minneapolis, MN, 2007