Front cover image for For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it

For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism, Coca-Cola's dramatic history unfolds as the ultimate business saga

Print Book, English, 2013
Basic Books, New York, 2013