The handbook of media and mass communication theory. Volume 1
Robert S. Fortner (Editor), Mark Fackler (Editor)
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communicationIncludes essays from a variety of global contexts, from Asia and the Middle East to the AmericasGives niche theories new life in several essays that use them to illuminate their application in specific contextsFeature
eBook, English, 2014
Wiley, Chichester, England, 2014