Big Data revolution : what farmers, doctors and insurance agents teach us about discovering Big Data patterns
Rob Thomas (Author), Patrick McSharry (Author)
This is a guide to improving performance, making better decisions, and transforming business through the effective use of big data. It presents inside stories that demonstrate the power and potential of big data within the business realm. Readers are guided through tried-and-true methodologies for getting more out of data, and using it to the utmost advantage. Major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding big data are discussed. It provides the insight executives need to incorporate big data into a better business strategy, improving outcomes with innovation and efficient use of technology. -- Edited summary from book
eBook, English, 2015
John Wiley & Sons, Chichester, 2015