Emerging trends and innovation in sports marketing and management in Asia
Ho Keat Leng (Editor), Noah Yang Hsu (Editor)
"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"-- Provided by publisher
eBook, English, 2015
Business Science Reference, an imprint of IGI Global, Hershey, PA, 2015