Front cover image for Marketing In Creative Industries : Value, Experience and Creativity

Marketing In Creative Industries : Value, Experience and Creativity

This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies

eBook, English, 2015
Palgrave Macmillan, Basingstoke, 2015