Business research : a practical guide for undergraduate & postgraduate students
Jill Collis (Author), Roger Hussey (Author)
This is a practical guide for students at all levels who under-take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence. Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data. Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study
eBook, English, 2014
Fourth edition
Palgrave Macmillan, Basingstoke, Hampshire, 2014