Peer-reviewed
The effects of mortality cues on consumers' ratings of hospital attributes
A 2 x 2 x 2 factorial study with two levels each of price, quality, and mortality data was undertaken to determine consumers' reactions to hospital advertisements that include mortality statistics. Both as a simple effect and in selected interaction effects, mortality statistics are found to be significant to hospital choice, measured in terms of intentions and attitudes
Article, 1990
Journal of health care marketing, 10, 199009, 4
1990