Research anthology on strategies for using social media as a service and tool in business
IGI Global (Publisher), Information Resources Management Association (Editor)
"This book of contributed chapters provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy by discussing how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere,"-- Provided by publisher
eBook, English, 2021
IGI Global, Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2021