Hoodwinked : how marketers use the same tactics as cults
Mara Einstein (Author)
"Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- Provided by publisher
Print Book, English, 2025
Prometheus Books, Essex, Connecticut, 2025