The new corporate strategy
This revision and updation of the original (1965) text on strategy formulation, with eight new chapters on strategy implementation. Attention has been focused on the nature of strategy and strategic decisions, and the analysis includes discussion of objectives, synergy in diversification, and competitive and portfolio strategies. Ansoff stresses three themes: managerial capability, integration of operating and strategic activities, and managing change. ISBN 0-471-62950-2: $24.95
Print Book, English, 1988
Wiley, New York, 1988