Front cover image for China's creative imperative : how creativity is transforming society and business in China

China's creative imperative : how creativity is transforming society and business in China

"Based on interviews with a wide range of creators - designers, musicians, folk artists, painters; discussions with common people about the role that creativity plays in their seemingly mundane lives; and extensive trawling of the popular culture scene in China, this book provides the rich evidence and a provocative point-of-view that businesses and scholars will find hard to ignore."--Jacket

Print Book, English, 2008
John Wiley & Sons (Asia), Singapore, 2008