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WorldCat.org

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms discusses the marketing methods used by leading companies and executives and provides you with the knowledge to create strategies that will work for your company. This book provides marketers, managers, researchers, and strategic planners with techniques that will help them find the most relevant and profitable markets for their businesses

Defining your market : winning strategies for high-tech, industrial, and service firms